MAP & SRP
Effective Date: June 1, 2026
At Rolex2, our priority is to preserve consistency, positioning, and long-term standards across all pieces released through our platform.
To ensure pricing clarity and to avoid market distortion, we maintain a structured MAP & SRP reference framework for Rolex2 listings.
This framework applies to all listings, releases, and availability notices published by Rolex2 worldwide.
To ensure pricing clarity and to avoid market distortion, we maintain a structured MAP & SRP reference framework for Rolex2 listings.
United States, Canada, Japan, South Korea, Australia / New Zealand (Where Permitted)
The Suggested Retail Price (SRP) for Rolex2 pieces is defined per individual listing and may vary based on specification, batch, and configuration.
Listings may not be advertised, promoted, or publicly displayed below the stated SRP where MAP practices are permitted.
“Advertised” includes website listings, landing pages, email notifications, social platforms, third-party marketplaces, and price comparison tools.
This MAP framework applies only to advertised pricing.
Final transaction pricing is handled discreetly and remains subject to listing conditions.
Compliance with this framework is a condition of continued access to Rolex2 listings.
Final transaction pricing is handled discreetly and remains subject to listing conditions.
European Union, United Kingdom, China, Brazil, and Jurisdictions Where MAP Is Prohibited
In jurisdictions where MAP enforcement is restricted or prohibited, Rolex2 publishes Suggested Retail Pricing (SRP) as a reference standard only.
Pricing flexibility may exist; however, listings are expected to remain aligned with Rolex2 positioning and presentation standards.
Distribution is limited to approved channels and controlled releases.
Pricing practices that conflict with platform consistency or brand positioning may result in removal of access.
Pricing practices that conflict with platform consistency or brand positioning may result in removal of access.
Other Jurisdictions
Rolex2 operates in accordance with local competition and pricing regulations.
Where MAP is not permitted, SRP guidance and selective distribution standards apply.
Enforcement
Rolex2 monitors advertised pricing and listing presentation across all channels.
Violations of this framework may result in:
-
Suspension of listing access
-
Removal from approved distribution
-
Termination of platform privileges
In MAP-compliant regions, violations constitute a material breach of listing standards.
In SRP-only regions, repeated misalignment may result in access removal.
Suspension of listing access
Removal from approved distribution
Termination of platform privileges
In SRP-only regions, repeated misalignment may result in access removal.
Unilateral Policy
This framework is issued unilaterally by Rolex2.
Rolex2 alone determines interpretation, application, and enforcement.
This policy is not subject to negotiation or modification.
This policy is not subject to negotiation or modification.
Contact
For questions regarding this framework, please contact:
Rolex2 Operations
[email protected]
[email protected]